House Tours

House Tours

House Tours

House Tours

House Tour slideshows are the heart and soul of Apartment Therapy: a classic post style, familiar on many sites now, that was developed in AT’s early days. I will always be happy that we were able to give real people in their real homes the “decorating magazine” treatment, celebrating what they had created.

I evolved the template for the tours over time, as well as developing a process for scouting, producing, publishing and distributing them at a rate of over 500 per year. It was all possible thanks to the large, talented group of freelance writers and photographers, located all around the globe, who I was privileged to work with.

While certainly popular content, I always felt that the House Tours were also an important project. Both in terms of a cultural archive and as an opportunity to create understanding and empathy by showing how people really live at this moment in time, and how proud they are of their homes, in all their beautiful diversity.

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