As part of the the Test 2 catalogue team, I was asked to focus on the concepts and plan for social media assets to be created during catalogue production. The concepts were based on Get ready for life products, spaces and ideas so they could be relevant and helpful for all markets, not only those with the test catalogue.
I enjoyed working with the various interior designers and production teams (as well as Christian Viterius, who was my partner on the project) to get them done creatively and as efficiently as possible, as part of the regular production plan.
Animation featuring multiple fresh ideas for decorating the wall above the bed, using IKEA products, accessories and frames.
Animation showing how a basic bathroom can be refreshed in three different styles, all created with accessories and textiles.
Animation and stills showing, side-by-side, a day in the life of two neighbors in identical super small studio apartment container homes.
A GIF that starts in an empty studio apartment and shows how to build up, step-by-step, a living area with storage, a sleeping solution and bright, happy IKEA style. And it’s all done on a small budget, which the animated price shows.
A collection of eight great images featuring smart small space solutions throughout a home.
Animation that presents a moving moodboard of colors, patterns, products and personality-filled details showing off the launch look.
Animation celebrating the flexibility of BILLY with changing patterns, propping and settings (bedroom, dining, office) supporting the launch look.
An animation showing the same nursery over time, highlighting how our products can be transformed as a child grows.
An animation showing how easy it is to set up and decorate a vanity on a small stretch of wall using compact, well-priced pieces.