The Catalogue 19 press kit was my first big solo project at IKEA. It was so interesting to create this communication for editors, journalists, influencers, and coworkers, because I had so enjoyed being the recipient of IKEA press kits for so many years previously.
I focused the concept on the complete homes that were developed (for the first time in a long time!) for the catalogue, showing off the smart solutions within them and the interesting insights behind them, with the tagline “Welcome Home(s)!”.