Catalogue Test 2 Press Kit

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Test 2 Press Kit

Test 2 Press Kit

I was the editor (concept, image selects, and copy) of the Test 2 press kit. The (interesting and very informative, especially as we move forward at ICOM) challenge for this project was to create a catalogue press kit that didn't actually reference the catalogue at all! It is put together and created in a way that it could be used by all the markets to share our news, even though only the four test markets would have a catalogue.

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