Video at Apartment Therapy was originally tied to the editorial team and was therefore my responsibility; we were so excited to create video content to enhance our posts and communicate in a different way than we could with words and still images! The videos here were all a collaboration with Rebecca Blumhagen, a talented young filmmaker.
While later on Apartment Therapy created a standalone full-time video team outside of the editorial team purview, I will always enjoy these early videos where we really were going for the personalities behind with the homes and design ideas; something that was warm, real and fun.